Cloud Growth Boosts Brazil’s Google Ecosystem

Jul 27th, 2022 15:30 EST

SÃO PAULO--(BUSINESS WIRE)--Enterprises in Brazil continue to increase their use of public clouds, including Google Cloud Platform (GCP), according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil finds that although cloud investments are still smaller in Brazil than in the global market, thousands of Brazilian enterprises now have operations supported by Google. These organizations are distributed across all industries and company sizes, ISG says.

“Brazilian companies now recognize a cloud framework can help make them resilient as the market continues to change,” said Bernie Hoecker, partner, ISG Enterprise Cloud. “Many firms consider Google a key partner for making decisions based on advanced business insights.”

Many Brazilian enterprises are still relatively new to GCP, making it harder for them to use all the native features and resources of the platform, the report says. This makes Google’s service provider partners essential, and the Brazilian Google ecosystem is beginning to reach critical mass.

“There are now Google partners in Brazil for all kinds of cloud strategies, including lift-and-shift migrations and total modernization projects,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research.

While all three major hyperscale cloud platforms are available in Brazil, enterprises choose them for different reasons, ISG says. They often turn to GCP because of Google’s data analytics expertise, sustainability and affinity to cloud-native architectures.

GCP analytics features help companies make faster and more informed decisions based on proprietary data, the report says. Google’s green commitments, including its plan for carbon-free operations by 2030, fit with companies’ increasing focus on minimizing their environmental impact. The platform’s scalable and composable architecture makes it ideal for cloud-native approaches, such as containerized applications orchestrated through Kubernetes.

The report examines all types of Google partners operating in Brazil, including global system integrators, service providers, independent software vendors, AI experts and consulting companies.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil evaluates the capabilities of 22 providers across five quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services, SAP Workloads and Google Workspace Services.

The report names Accenture as a Leader in all five quadrants. It names Deloitte, Engineering Brasil, IPNET Growth Partner and SantoDigital as Leaders in three quadrants each. TIVIT is named as a Leader in two quadrants, and Capgemini, Gentrop, Sauter, V8 Consulting and Wipro are named as Leaders in one quadrant each.

In addition, SantoDigital and Sauter are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

Customized versions of the report are available from Engineering Brasil, Gentrop, IPNET Growth Partner, and V8 Group.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit

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