Perion Network (PERI) Stock: Why The Price Jumped Up Today

Apr 4th, 2022 13:51 EST
  • The stock price of Perion Network Ltd. (NASDAQ: PERI) increased by over 15% during intraday trading today. This is why.

The stock price of Perion Network Ltd. (NASDAQ: PERI) – a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – increased by over 15% during intraday trading today. Investors are responding positively to Perion Network announcing preliminary results for the first quarter of 2022.

Q1 2021

Revenue: 89.8

Adjusted EBITDA: 8.8

EBITDA to Rev Ex-TAC: 25%

Q1 2022 (preliminary)

Revenue: 125

Adjusted EBITDA: 22

EBITDA to Rev Ex-TAC: 42%

YoY Growth

Revenue: 39%

Adjusted EBITDA: 150%

KEY QUOTES:

“Perion is building an increasingly predictable and sustainable financial model, with our strong revenue ramp continuing into 2022 performance. Our results are driven by our strategic diversity of revenue streams, giving us the ability to deliver growth where the opportunities are. In the first quarter of 2022, the opportunities were clearly in our SORT innovation – and its proprietary cookieless technology – which has been used in more than 100 campaigns since launched in October 2021!”

“We also benefited from the growing market acceptance for the solutions of Vidazoo, our most recent acquisition, which validates our continued ability to identify and integrate accretive M&A. In addition, the economic value of our iHUB continues to prove itself, as our innovative AdTech assets connect to this centralized AI-led digital control center, leading to both reduced operational expenses and improved media margin.”

“As a result of our strong start of 2022 and increased visibility, we plan to update full-year guidance when we report our first-quarter results, on Thursday, April 28. I invite all interested parties to read the attached White Paper, which details the innovative technology framework and deployment which enables SORT to deliver superior results to cookie-based targets, while respecting privacy.”

– Doron Gerstel, Perion’s CEO

Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.

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